Teiyu Goto, Inc.

Responsible for audio device design.     　　　　　　　                                                  April 1977-January 1981

                           Invented and implemented separate hour and minute dials for easy timer setting.

                           World’s largest-class radio cassette

Responsible for R&D device design.    　　　                                                       February 1981-November 1982

                            First-ever CCD video camera for consumers. Featured single lens reflex camera-like design.

Responsible for TV / rear projector design for US market at Sony USA.             

                                                                                                                                 December 1982-January 1986

Responsible for TV / monitor device design.      　　                                             February 1986-December 1992

                 

                           High-end TV with flash surface design

                           Flat screen TV, as rival to Matsushita’s “Gao”

                           Received good reputation for its compact and high-end design.

Responsible for new business category design.                                                                January 1993-May 1996

Appointed as a start-up project member for Sony computer entertainment system.

   

Responsible for new business category design.                                                   　     June 1996-December 1998

Appointed as a start-up project member for Sony Windows computer and responsible for the brand concept, naming, logo design, and  product design.

              Exploded in popularity, received high acclaim for its design, and set off a trend in silver colored

              laptop computer.

Responsible for new business category design.              　                                          December 1997-June 2003

    

              Design concept: transmitting toward the dark outer space (meaning “infinity”) from our water

              planet that is full of intelligence.

              Peripherals for PlayStation 2

              

  

Responsible for new business category design.                                                            July 2003-September 2003

Responsible for new business category design.                                                                   May 2003-March 2007

      

               Announcement of final UMD disc design       

          

    PLAYSTATION 3 logo design

    PLAYSTATION 3 (CECHH00) launch      

    PLAYSTATION 3 (CECHL00) launch

Responsible for master design to improve Sony design quality　                                April 2007-December 2008  

   

Promoted company-wide 3D business.

      

                CES 2009